Your Company Name
Article editor v2.0
Blue Engine Web Development
07802 911 498
01380 830633
Content Marketing



View Archived article page


Crosstrainer

Life Fitness Crosstrainers are the most popular on the market. They have a smooth elliptical movement superior to other designs and are incredibly durable, made from high quality components.

(more)
BRATTON TO GET NEW BEACH

The Village Council have approved plans for a new beach at Bratton.
(more)
Title test

Your article

(more)
xyz washing machine

Your article hsefGEWGH HEHGWQ hgJHWEEW

(more)
Castle

REEFDIVER Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus a diam sit amet auctor.

(more)
Recumbent Lifecycle Bike with Achieve Console

The 95R features a comfortable seat with improved thigh clearance,

(more)
Grapes

Curabitur sit amet feugiat nisi. Phasellus vitae tincidunt eros. Donec eu ornare dolor. Morbi id lectus quis quam cursus dignissim.

(more)
House

Donec sit amet sollicitudin nulla. Donec ullamcorper, enim ut sollicitudin congue, felis justo facilisis enim, sed finibus arcu enim eget nulla. Fusce vel ex non turpis malesuada consequat.

(more)
Party

In neque enim, fringilla sed mauris ut, consectetur fermentum orci. Donec tincidunt arcu in nunc euismod ultrices. Aenean condimentum efficitur ipsum vitae aliquet.

(more)


Your bespoke site... Your content... Updated by you...
Consumers switch off when confronted with traditional marketing. Content marketing is about communicating with your customers and prospects without selling. As well as showcasing your products or services, you consistently provide valuable information that makes your buyer more intelligent, building trust and therefore ultimately leading to more business.
Manage content on your site - add articles and keep your site fresh.
This is an example of a very simple website that the website owner can edit and add interesting articles and content.

This feature could be added to your website. How do you go about this? Try it out...
Your bespoke design, but you can add content.
Contact Blue Engine Web Development to get the password.

Phone: 01380 830633
Mobile: 07802 911498


Email: phil@blueengine.co.uk
Content marketing

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is to inform target customers and prospects about key industry issues, sometimes involving the marketerís products. The motivation behind content marketing is the belief that educating the customer results in the brandís recognition.

Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention. The term "content engineer" is being used to describe a new breed of marketer who creates, optimizes, and distributes the different types of content required to engage customers on the social web, based on the data of many analysis tools.

Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.



phil­@blueengine­.co.uk
Blue Engine

phil­@blueengine­.co.uk